The ECB (England and Wales Cricket Board) South Asian Heatmap is a tool that enables users to quickly and easily learn about the social-demographics of communities in England and Wales, particularly in relation to the South Asian population. The Heatmap also has a ‘Club Finder’ function, which allows users to view cricket facilities and clubs in any given location, and also gives clubs information about their local communities.
This website is phase one of a collaboration between ECB and UCL; future plans for the tool will see it cover additional ethnic groups and include more cricket-specific data.
The ECB South Asian Heatmap was originally created to support the ECB’s South Asian Engagement Strategy.
By providing insights into national and local populations, this tool has allowed ECB to improve its
understanding of these communities and support data-driven decision making. For more details on
the ECB’s South Asian Engagement Strategy see [this page].
The England and Wales Cricket Board (ECB) is the national governing body for cricket, focussed on supporting and growing all forms of cricket in England and Wales, from the playground through to the professional game.
UCL, London's Global University, is based in Bloomsbury, central London. Geographers Oliver O'Brien and Dr James Cheshire produced this website in consultation with the ECB.
The ECB South Asian Heatmap builds on UCL’s DataShine project, now part of the ESRC’s Consumer Data Research Centre (CDRC), which maps key data from the 2011 census and 2015 Index of Multiple Deprivation across the UK. The overlaying cricket data is taken from the ECB’s www.play-cricket.com database of active clubs and All Stars Centres.
This interactive map shows ECB cricket clubs and All Stars Centres. Use the Postcode or Club search boxes to find a facility of interest,
then click on its icon to see demographic data for the two kilometre area surrounding it. You can also download this data. You can also print or download the current map view.
Tip: Once you type three letters in the Club search boxes, a pop-up will list all facilities matching the letters.
The numbers here show the percentage of the local population with each demographic subcategory, at the position of the mouse cursor. The currently selected demographic (from the top toolbars) is highlighted in a white box.
The graphs here indicate the demographic subcategory percentages of the local population that surrounds this facility (within an approximate two kilometre straight-line radius). You can download this information as a CSV file, suitable for loading into Excel for further analysis.
Once you enter three characters of a club or centre's name, a drop-down list of all clubs and centres matching the name appears. Choose one to proceed, and the map will centre on the location of the facility.
Enter a full postcode to search. The map will zoom to this postcode, showing nearby clubs and centres. A yellow pin will indicate the approximate location of the postcode.
There are seven main categories of demographics shown in this tool. Select one from the top toolbar,
then select a subcategory from the lower toolbar to see a map showing the proportion of the residential population with the chosen demographic.
All data is taken from the 2011 Census and the 2015 Index of Multiple Deprivation and is mapped down to street level.
This shows the proportion of the total population in each age-band.
This gives the proportion of the population in employment, unemployed and economically inactive.
This is calculated based on the working-age population (16-64).
This gives the proportion of the total population who classified themselves within one of the major South Asian ethnic groups.
People who classified themselves as British Indian or Tamil are included in the Indian and Sri Lankan subcategories respectively.
The “All South Asian” subcategory is the sum of the other five.
This shows the proportion of the population who speak the native language (English in England, Welsh in Wales).
In Wales, good speakers of Welsh (but not necessarily English) are included in English Good.
This data is based on the 2015 Index of Multiple Deprivation (IMD) for England
which ranks local areas across a range of deprivation measures to give an overall deprivation score.
This is converted to a rank 1-10 where an equal number of areas fall into each of the 10 groups.
Thus, group 1 shows the most deprived 10% of areas and group 10 shows the least deprived 10%.
This is the residential population per hectare, for this local area.